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~person:"Naudé, Peter"
~subject:"Artificial intelligence"
~subject:"B2B relationships"
~type:"article"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
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