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~person:"Naudé, Peter"
~subject:"B2B relationships"
~subject:"Unternehmenserfolg"
~type:"article"
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B2B relationships
Unternehmenserfolg
B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
11
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8
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Naudé, Peter
Ngo, Liem Viet
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Industrial marketing management : the international journal for industrial and high-tech firms
4
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ECONIS (ZBW)
4
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1
Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
Saved in:
2
Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
Saved in:
3
Enabling relationship structures and relationship performance improvement : the moderating role of relational capital
Kohtamäki, Marko
;
Vesalainen, Jukka
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009699335
Saved in:
4
The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria
;
Naudé, Peter
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
Saved in:
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