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~person:"Nedbal, Dagmar"
~subject:"Social web"
~type_genre:"Fallstudie"
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
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