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~person:"Neijens, Peter"
~type_genre:"Book section"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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It's all about catching the reader's attention
Smit, Edith
;
Neijens, Peter
;
Stuurman, Marijntje
- In:
International advertising and communication : current …
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(pp. 43-68)
.
2006
Persistent link: https://www.econbiz.de/10003378100
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Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith
;
Neijens, Peter
- In:
Advertising and communication : proceedings 4th …
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(pp. 55-60)
.
2005
Persistent link: https://www.econbiz.de/10003353599
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