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~person:"Neslin, Scott A."
~subject:"Market segmentation"
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Market segmentation
Cluster analysis
2
Clusteranalyse
2
Consumer behaviour
2
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Marktsegmentierung
2
Beziehungsmarketing
1
Customer shopping journey
1
Deal proneness
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Latent class cluster analysis.
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Latent class modeling
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Neslin, Scott A.
Tkaczynski, Aaron
7
Dolnicar, Sara
5
DeSarbo, Christian F.
3
Leisch, Friedrich
3
Parsad, Chandan
3
Prashar, Sanjeev
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Prebensen, Nina K.
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Rundle-Thiele, Sharyn
3
Sondhi, Neena
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Walsh, Gianfranco
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2
DeSarbo, Wayne D.
2
DeSarbo, Wayne S.
2
Denizci Guillet, Basak
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Deshmukh, Arun Kumar
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Eusébio, Celeste
2
Grewal, Rajdeep
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Haverila, Matti
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Huang, Wan-Tran
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Jaiswal, Deepak
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Lough, Nancy
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Mumcu, Ceyda
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Schwanenberg, Stefan
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Vijay, T. Sai
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Alhothali, Ghada Talat
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Alkan, Leyla
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Alvarez de Toledo, Pablo
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Amin Mahir Abdullah
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Anand, Sandip
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Andrades Caldito, Lidia
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Andrews, J. Craig
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
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ECONIS (ZBW)
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Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
2
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
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