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~person:"Neslin, Scott A."
~subject:"Marketing theory"
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Neslin, Scott A.
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ECONIS (ZBW)
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Customer relationship management (CRM)
Neslin, Scott A.
- In:
The history of marketing science
,
(pp. 289-317)
.
2014
Persistent link: https://www.econbiz.de/10010415807
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2
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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3
Customer channel migration
Ansari, Asim
;
Mela, Carl F.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10003696866
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