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~person:"Netessine, Serguei"
~person:"Stremersch, Stefan"
~type_genre:"Arbeitspapier"
~type_genre:"Collection of articles written by one author"
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Product differentiation
14
Produktdifferenzierung
14
USA
11
United States
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Consumer behaviour
9
Konsumentenverhalten
9
Bundling strategy
8
Leistungsbündel
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Beziehungsmarketing
5
Bibliometrics
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Bibliometrie
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Asymmetrische Information
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Contract theory
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Arbeitspapier
Collection of articles written by one author
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Netessine, Serguei
Stremersch, Stefan
Bauer, Hans H.
45
Sheth, Jagdish N.
45
Burmann, Christoph
38
Peitz, Martin
36
Franses, Philip Hans
35
Van den Poel, Dirk
35
Homburg, Christian
32
Spiller, Achim
32
Stahl, Konrad
30
Thisse, Jacques-François
30
Fritz, Wolfgang
28
Soberman, David A.
24
Bernard, Andrew B.
22
Helpman, Elhanan
22
Helm, Roland
20
Lambertini, Luca
20
Matsushima, Noriaki
20
Motta, Massimo
19
Verboven, Frank
19
Degryse, Hans
18
Kind, Hans Jarle
18
Wey, Christian
17
Gabszewicz, Jean Jaskold
16
Görg, Holger
16
Inderst, Roman
16
Redding, Stephen
16
Bergemann, Dirk
15
Jeon, Doh-Shin
15
Reisinger, Markus
15
Straume, Odd Rune
15
Wiedmann, Klaus-Peter
15
Anderson, Erin
14
Belleflamme, Paul
14
Decker, Reinhold
14
Dekimpe, Marnik G.
14
Eagle, Lynne C.
14
Verhoef, Peter C.
14
Berry, Steven
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Erasmus Research Institute of Management
2
Vrije Universiteit Amsterdam / Faculteit der Economische Wetenschappen en Econometrie
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Faculty & research / Insead : working paper series
26
ERIM report series research in management
14
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
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ECONIS (ZBW)
42
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Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
Saved in:
2
A new method of measuring online media advertising effectiveness : prospective meta-analysis in
marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
3
Academic research in
marketing
and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
Saved in:
4
Service competition and product quality in the US automobile industry
Tijerina Guajardo, José Alfredo
;
Cohen, Morris A.
; …
-
2014
-
Rev. vers. of 2012/54/TOM/ACGRE
Persistent link: https://www.econbiz.de/10010380594
Saved in:
5
Reliability or inventory? : an analysis of performance-based contracts for product support services
Kim, Sang Hyun
;
Cohen, Morris A.
;
Netessine, Serguei
-
2015
-
Rev. vers. of 2011/58/TOM
Persistent link: https://www.econbiz.de/10010517126
Saved in:
6
Service competition and product quality in the US automobile industry
Guajardo, Jose A.
;
Cohan, Morris A.
;
Netessine, Serguei
-
2012
Persistent link: https://www.econbiz.de/10009622346
Saved in:
7
Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit
;
Teng, Nina
;
Netessine, Serguei
-
2017
-
Revised version of 2016/25/STR/TOM
Persistent link: https://www.econbiz.de/10011702943
Saved in:
8
Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit
;
Teng, Nina
;
Netessine, Serguei
-
2017
-
Revised version of 2017/27/STR/TOM
Persistent link: https://www.econbiz.de/10011712208
Saved in:
9
An information stock model of customer behavior in multichannel customer support services
Netessine, Serguei
;
Jerath, Kinshuk
;
Kumar, Anuj
-
2014
-
Rev. vers. of 2014/06/TOM
Persistent link: https://www.econbiz.de/10010485731
Saved in:
10
An information stock model of customer behavior in multichannel customer support services
Jerath, Kinshuk
;
Kumar, Anuj
;
Netessine, Serguei
-
2014
-
Rev. vers. of 2012/73/TOM
Persistent link: https://www.econbiz.de/10010387780
Saved in:
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