Netzer, Oded (contributor); Lattin, James M. (contributor); … - 2007 - [Rev.]
-out sample.
Keywords: Customer relationship management, hidden Markov models, dynamic choice models,
segmentation … division, 2002).
Customer relationship management (CRM) has been a prominent aspect of business marketing for
the past … heterogeneity; other studies found mixed results (e.g.,
Jeuland, Bass and Wright 1980). In the context of customer relationship …