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~person:"Ngo, Liem Viet"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Brand image
Markenführung
Unternehmenserfolg
Werbung
Marketing management
12
Marketingmanagement
12
Firm performance
5
Australia
4
Australien
4
Beziehungsmarketing
4
Relationship marketing
4
B-to-B-Marketing
3
Brand management
3
Business-to-business marketing
3
Customer satisfaction
2
Innovation
2
Kundenzufriedenheit
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
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Vietnam
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Auslandsverlagerung
1
Betriebliche Wertschöpfung
1
Business services
1
Consumer behaviour
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Corporate culture
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Customer relationship management
1
Customer value
1
Dienstleistung
1
Dienstleistungssektor
1
Digital marketing strategy
1
Dynamic capabilities
1
Dynamische Kompetenzen
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Emerging economies
1
Entrepreneurship
1
Entrepreneurship approach
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1
Industrie
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1
Internet marketing
1
Iran
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Ngo, Liem Viet
Bruhn, Manfred
23
Keller, Kevin Lane
19
Kaiser, Harry M.
16
Melewar, T. C.
14
O'Cass, Aron
14
Esch, Franz-Rudolf
13
Laukkanen, Tommi
11
Pepels, Werner
11
Kitchen, Philip J.
10
Adeola, Ogechi
9
Morgan, Neil A.
9
Baumgarth, Carsten
8
Aaker, David A.
7
Brettel, Malte
7
Ko, Eunju
7
Kumar, V.
7
Pelsmacker, Patrick de
7
Percy, Larry
7
Reijonen, Helen
7
Urde, Mats
7
Yan, Ruiliang
7
Šerić, Maja
7
Balmer, John M. T.
6
Burmann, Christoph
6
Dekimpe, Marnik G.
6
Eisend, Martin
6
Foroudi, Pantea
6
Hackley, Christopher E.
6
Hinson, Robert
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Schultz, Don E.
6
Tikkanen, Henrikki
6
Vrontis, Demetris
6
Balmer, John M.T.
5
Bodlaj, Mateja
5
Boso, Nathaniel
5
Chan-Olmsted, Sylvia M.
5
Didonet, Simone Regina
5
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Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
2
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
3
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
Saved in:
4
Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
Saved in:
5
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
Saved in:
6
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
Saved in:
7
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
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