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~person:"Ngo, Liem Viet"
~subject:"Brand image"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Brand image
Unternehmenserfolg
Werbung
Marketing management
12
Marketingmanagement
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Firm performance
5
Australia
4
Australien
4
Beziehungsmarketing
4
Relationship marketing
4
B-to-B-Marketing
3
Brand management
3
Business-to-business marketing
3
Markenführung
3
Customer satisfaction
2
Innovation
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Kundenzufriedenheit
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Resource-based view
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Ressourcenorientierter Ansatz
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Viet Nam
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Vietnam
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Auslandsverlagerung
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Betriebliche Wertschöpfung
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Business services
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Consumer behaviour
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Corporate culture
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Customer relationship management
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Customer value
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Digital marketing strategy
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Dynamic capabilities
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Emerging economies
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Entrepreneurship
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Entrepreneurship approach
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Ngo, Liem Viet
Bruhn, Manfred
19
Kaiser, Harry M.
16
O'Cass, Aron
12
Esch, Franz-Rudolf
10
Laukkanen, Tommi
9
Pepels, Werner
9
Keller, Kevin Lane
8
Brettel, Malte
7
Morgan, Neil A.
7
Pelsmacker, Patrick de
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Adeola, Ogechi
6
Eisend, Martin
6
Hackley, Christopher E.
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Hirvonen, Saku
6
Kitchen, Philip J.
6
Melewar, T. C.
6
Percy, Larry
6
Tikkanen, Henrikki
6
Bodlaj, Mateja
5
Boso, Nathaniel
5
Dekimpe, Marnik G.
5
Gijsenberg, Maarten J.
5
Jain, Amit
5
Khan, Huda
5
Malik, Garima
5
Mohammad Falahat
5
Morgan, Robert
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Parnell, John A.
5
Reijonen, Helen
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Sok, Phyra
5
St. Davčik, Nebojša
5
Taylor, Charles Raymond
5
Thurasamy Ramayah
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Yan, Ruiliang
5
Šerić, Maja
5
Agyapong, Ahmed
4
Aspara, Jaakko
4
Bang Nguyen Viet
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Cadogan, John W.
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Journal of strategic marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
The journal of business & industrial marketing
1
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Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
2
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
3
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
Saved in:
4
Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
Saved in:
5
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
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