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~person:"Nickel, Oliver"
~person:"Taheri, Babak"
~person:"Weihe, Kerstin"
~subject:"Sponsorship"
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Event-Marketing und Event-Sponsoring : alternative Kommunikationsformen oder synonyme Bezeichnungen?
Weihe, Kerstin
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 329-347
Persistent link: https://www.econbiz.de/10003818373
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2
Erlebens- und Einstellungswirkungen von Marketing-Events : eine Analyse unter Berücksichtigung der Besonderheiten des Event-Marketing und Event-Sponsoring
Weihe, Kerstin
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003798713
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