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~person:"Nickel, Oliver"
~person:"Weihe, Kerstin"
~subject:"Brand image"
~subject:"Brand"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
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How do marketing-events work? : marketing-events and brand attitudes
Weihe, Kerstin
;
Mau, Gunnar
;
Silberer, Günter
- In:
International advertising and communication : current …
,
(pp. 199-216)
.
2006
Persistent link: https://www.econbiz.de/10003378126
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Towards a better understanding of the effects of event-marketing : an empirical study on the impact of marketing events on attitude towards the brand
Mau, Gunnar
;
Weihe, Kerstin
;
Silberer, Günter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 204-211)
.
2005
Persistent link: https://www.econbiz.de/10003353803
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