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~person:"Niu, Baozhuang"
~subject:"Channel co-opetition"
~type:"article"
~type_genre:"Article in journal"
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Gains and losses of key opinion leaders' product promotion in livestream e-commerce
Niu, Baozhuang
;
Yu, Xinhu
;
Li, Qiyang
;
Wang, Yulan
- In:
Omega : the international journal of management science
117
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014281865
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