Nocella, Giuseppe; Hubbard, Lionel J.; Scarpa, Riccardo - New Zealand Agricultural and Resource Economics Society … - 2010
standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation … survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer … trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey …