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~person:"Normalisa Md Isa"
~subject:"brand equity"
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brand equity
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attitude towards behaviour
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Normalisa Md Isa
Ahmad, Norzieiriani
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Prachaseree, Kwanrudee
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International journal of electronic business : IJEB
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The influence of online retail/service brand equity and effect of country of origin on e-marketplace patronage intention
Prachaseree, Kwanrudee
;
Ahmad, Norzieiriani
;
Normalisa …
- In:
International journal of electronic business : IJEB
18
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014308928
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