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Nufer, Gerd
Bühler, André W.
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International sports marketing : principles and perspectives
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1
International sports marketing : introduction and perspectives
Bühler, André W.
;
Nufer, Gerd
- In:
International sports marketing : principles and perspectives
,
(pp. 3-20)
.
2014
Persistent link: https://www.econbiz.de/10010246771
Saved in:
2
International sports marketing : summary and outlook
Nufer, Gerd
;
Bühler, André W.
- In:
International sports marketing : principles and perspectives
,
(pp. 379-392)
.
2014
Persistent link: https://www.econbiz.de/10010246748
Saved in:
3
Sports marketing in Western Europe
Nufer, Gerd
;
Bühler, André W.
- In:
International sports marketing : principles and perspectives
,
(pp. 111-135)
.
2014
Persistent link: https://www.econbiz.de/10010246759
Saved in:
4
Marketing in sports
Bühler, André W.
;
Nufer, Gerd
- In:
International sports marketing : principles and perspectives
,
(pp. 21-53)
.
2014
Persistent link: https://www.econbiz.de/10010246764
Saved in:
5
What corporate management can learn from sports
Nufer, Gerd
;
Bühler, André W.
- In:
International sports marketing : principles and perspectives
,
(pp. 357-377)
.
2014
Persistent link: https://www.econbiz.de/10010246749
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