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~person:"Nuneva, Adriana M."
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Markenführung"
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B-to-B-Marketing
Markenführung
Druckmaschine
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Heidelberger Druckmaschinen-Aktiengesellschaft
3
Printing machinery
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Brand management
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Deutschland
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Germany
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Product design
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Produktgestaltung
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Brand
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Brand extension
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Brand image
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Business-to-business marketing
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Corporate reputation
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Firmenimage
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Machinery industry
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Markenartikel
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Markenimage
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Markentransfer
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Maschinenbau
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Nuneva, Adriana M.
Jensen, Stefanie
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Sass, Björn
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Schmitz, Christian
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Walz, Dietmar
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
1
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ECONIS (ZBW)
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Weltweite Markenführung am Beispiel der Heidelberger Druckmaschinen AG
Nuneva, Adriana M.
;
Jensen, Stefanie
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 289-315)
.
2010
Persistent link: https://www.econbiz.de/10003909967
Saved in:
2
Best-Practice-Beispiel für die Markenführung von Industriegütern
Nuneva, Adriana M.
;
Jensen, Stefanie
- In:
Kommunikation und Krise : wie Entscheider die …
,
(pp. 151-168)
.
2009
Persistent link: https://www.econbiz.de/10003881981
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