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~person:"Nyadzayo, Munyaradzi W."
~subject:"Markenführung"
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Markenführung
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
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Relationship marketing
4
Brand image
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Brand management
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Markenimage
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B2B branding
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Business services
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E-commerce
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Electronic Commerce
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Franchisor competence
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Freie Berufe
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KMU
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Professional service firms
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Professional services
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SME
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Unternehmensdienstleistung
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B2B
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B2B brand loyalty
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B2B customer engagement
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B2B customer identification
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Beschaffung
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Betriebliche Wertschöpfung
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Brand
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Brand citizenship behavior
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Brand loyalty
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Brand relationship quality
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Brand sensitivity
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Business customer cocreated value
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Business customer virtual interaction
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Nyadzayo, Munyaradzi W.
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
4
Burmann, Christoph
4
Homburg, Christian
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Keller, Kevin Lane
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Sarkar, Soumya
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Zablah, Alex R.
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Brown, Brian
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Brown, Brian P.
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Donthu, Naveen
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Krause, Juliane
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O'Cass, Aron
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Richter, Markus
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Singh, Jaywant
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Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
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Bausback, Nadine
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Bellenger, Danny
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Belz, Christian
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Beverland, Michael B.
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Biedenbach, Galina
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Brock, Christian
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Casidy, Riza
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Cassia, Fabio
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Dash, Satyabhusan
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Gey, Thomas
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Henseler, Jörg
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Honal, Andrea
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Ind, Nicholas
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
2
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
3
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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