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~person:"Nyberg, Sten"
~subject:"Television advertising"
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Search: subject_exact:"Fernsehsender"
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Television advertising
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Fernsehwerbung
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Hotelling model
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Product differentiation
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Nyberg, Sten
Kind, Hans Jarle
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The journal of media economics
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ECONIS (ZBW)
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Every viewer has a price : on the differentiation of TV channels
Häckner, Jonas
;
Nyberg, Sten
-
2010
Persistent link: https://www.econbiz.de/10008656779
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Every viewer has a price : on the differentiation of TV channels
Häckner, Jonas
;
Nyberg, Sten
- In:
The journal of media economics
25
(
2012
)
4
,
pp. 220-243
Persistent link: https://www.econbiz.de/10009715907
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