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~person:"Nyilasy, Gergely"
~subject:"E-commerce"
~subject:"Marketingmanagement"
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E-commerce
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Nyilasy, Gergely
Bliemel, Friedhelm
5
Fritz, Wolfgang
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Ots, Mart
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European journal of marketing : EJM
1
Journal of advertising research
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Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart
;
Nyilasy, Gergely
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
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2
Integrated marketing communications (IMC) : why does it fail? ; an analysis of practitioner mental models exposes barriers of IMC implementation
Ots, Mart
;
Nyilasy, Gergely
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10011296215
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