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~person:"O'Connell, John F."
~person:"Rubin, James"
~subject:"USA"
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
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The economics of private liberal arts colleges
O'Connell, John F.
;
Perkins, George M.
- In:
The journal of business : B
76
(
2003
)
3
,
pp. 499-514
Persistent link: https://www.econbiz.de/10001826407
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