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~person:"O'Hagan, Lauren Alex"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"No longer published / No longer aquired"
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O'Hagan, Lauren Alex
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Journal of historical research in marketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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From fatigue fighter to heartburn healer : the evolving marketing of a functional beverage in Sweden
O'Hagan, Lauren Alex
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10013550341
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2
"Welcome to pure food city" : tracing discourses of health in the promotional publications of the Postum Cereal Company, 1920-1925
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
15
(
2023
)
3
,
pp. 171-200
Persistent link: https://www.econbiz.de/10014456728
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3
All that glistens is not (green) gold : historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950-1953
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
14
(
2022
)
3
,
pp. 374-398
Persistent link: https://www.econbiz.de/10013329680
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