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~person:"O'Reilly, Norm"
~person:"Parganas, Petros"
~subject:"Brand management"
~subject:"Sports"
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Brand management
Sports
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19
Sports marketing
19
Sport
11
Professional sports
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Profisport
10
Sport organization
7
Sportorganisation
7
Big event
6
Großveranstaltung
6
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O'Reilly, Norm
Parganas, Petros
Funk, Daniel C.
17
Kunkel, Thilo
17
Biscaia, Rui
14
Dwyer, Brendan
12
Ko, Yong Jae
12
Cornwell, T. Bettina
11
Drayer, Joris
11
Heere, Bob
11
Koronios, Konstantinos
10
McDonald, Heath
10
Zhang, James J.
10
Breuer, Christoph
9
Doyle, Jason P.
9
Greenwell, T. Christopher
9
Jensen, Jonathan A.
9
Kwak, Dae Hee
9
Ballouli, Khalid
8
Chadwick, Simon
8
Chanavat, Nicolas
8
Filo, Kevin
8
Inoue, Yuhei
8
Woratschek, Herbert
8
Byon, Kevin K.
7
Cho, Heetae
7
Desbordes, Michel
7
Greenhalgh, Greg
7
Grohs, Reinhard
7
James, Jeffrey D.
7
Kim, Yu Kyoum
7
Shuv-Ami, Avichai
7
Séguin, Benoit
7
Welty Peachey, Jon
7
Alexandris, Kostas
6
Asada, Akira
6
Baker, Thomas A., III.
6
Cunningham, George B.
6
Dickson, Geoff
6
Dimitropoulos, Panagiotis
6
Du, James
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International journal of sport management and marketing : IJSMM
6
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing intelligence & planning
1
Sport business insights
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
The journal of brand management : an international journal
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1
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
2
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
3
Sport sponsorship insights
O'Reilly, Norm
;
Abeza, Gashaw
;
Harrison, Mark
-
2022
Persistent link: https://www.econbiz.de/10013176396
Saved in:
4
So you want to work in sports? : an exploratory study of sport business employability
Finch, David J.
;
O'Reilly, Norm
;
Legg, David
;
Levallet, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10013274327
Saved in:
5
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
6
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
7
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
8
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
9
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
10
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
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