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~person:"O'Reilly, Norm"
~person:"Zhang, James J."
~subject:"Glücksspiel"
~subject:"Sports"
~subject:"Welt"
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Glücksspiel
Sports
Welt
Sportmarketing
32
Sports marketing
32
Sport
18
Professional sports
15
Profisport
15
Sport organization
8
Sportorganisation
8
Consumer behaviour
7
Konsumentenverhalten
7
Big event
6
Brand management
6
Großveranstaltung
6
Markenführung
6
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Sport event
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Sportveranstaltung
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Ball game
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Ballsport
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China
4
Football
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Fußball
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Sport management
4
Sportmanagement
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Sports economics
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Sportökonomik
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Internet marketing
3
Online-Marketing
3
Sport policy
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Sportpolitik
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O'Reilly, Norm
Zhang, James J.
Dwyer, Brendan
12
Cornwell, T. Bettina
11
Drayer, Joris
11
Funk, Daniel C.
11
Koronios, Konstantinos
10
Breuer, Christoph
9
Biscaia, Rui
8
Desbordes, Michel
8
Greenwell, T. Christopher
8
Humphreys, Brad R.
8
Jensen, Jonathan A.
8
Ko, Yong Jae
8
McDonald, Heath
8
Ratten, Vanessa
8
Andreff, Wladimir
7
Greenhalgh, Greg
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Kunkel, Thilo
7
Kwak, Dae Hee
7
Nufer, Gerd
7
Welty Peachey, Jon
7
Woratschek, Herbert
7
Cho, Heetae
6
Cunningham, George B.
6
Dimitropoulos, Panagiotis
6
Filo, Kevin
6
Grohs, Reinhard
6
Hoeber, Larena
6
Pedersen, Paul M.
6
Scheerder, Jeroen
6
Shapiro, Stephen L.
6
Swayne, Linda E.
6
Séguin, Benoit
6
Alexandris, Kostas
5
Bühler, André W.
5
Chadwick, Simon
5
Dickson, Geoff
5
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International journal of sport management and marketing : IJSMM
7
International journal of sports marketing & sponsorship
4
Sport management review
2
Sport, Business and Management : an international journal ; SBM
2
European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing intelligence & planning
1
Sport business insights
1
World association for sport management
1
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ECONIS (ZBW)
21
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1
Digital marketing in sports : global perspectives
Mastromartino, Brandon
(
ed.
);
Zhang, James J.
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493531
Saved in:
2
Scoping practical implications and managerial relevance in sport management
Mastromartino, Brandon
;
Naraine, Michael L.
;
Dees, Windy
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10014524828
Saved in:
3
Sports sponsorship and branding : global perspectives and emerging trends
Leng, Ho Keat
(
ed.
);
Zhang, James J.
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014515484
Saved in:
4
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
5
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
6
Sport sponsorship insights
O'Reilly, Norm
;
Abeza, Gashaw
;
Harrison, Mark
-
2022
Persistent link: https://www.econbiz.de/10013176396
Saved in:
7
So you want to work in sports? : an exploratory study of sport business employability
Finch, David J.
;
O'Reilly, Norm
;
Legg, David
;
Levallet, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10013274327
Saved in:
8
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
9
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
10
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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