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~person:"O'Roark, J. Brian"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
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O'Roark, J. Brian
Phau, Ian
32
Loureiro, Sandra Maria Correia
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Melewar, T. C.
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Ko, Eunju
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Han, Heesup
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International journal of sport management and marketing : IJSMM
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Brand identification among stock car racing fans in the USA
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10003862987
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