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~person:"Oakes, Steve"
~source:"econis"
~subject:"Advertising"
~subject:"Firmenimage"
~type_genre:"Konferenzbeitrag"
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Designing and communicating experience
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Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
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