//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Oates, Caroline"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Computerspiel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Belgien
2
Belgium
2
Children
2
Computerspiel
2
Fernsehwerbung
2
Kinder
2
Target group
2
Television advertising
2
Video game
2
Werbewirkung
2
Zielgruppe
2
Advergames
1
Advertising
1
Consumer behaviour
1
Consumer policy
1
Hybrid advertising
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Persuasion knowledge
1
Verbraucherpolitik
1
Werbung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Oates, Caroline
Sreejesh, S.
8
Vashisht, Devika
7
Terlutter, Ralf
6
Ghosh, Tathagata
5
Pelsmacker, Patrick de
5
Buijzen, Moniek
4
Dwivedi, Yogesh Kumar
4
Evans, Nathaniel J.
4
Reijmersdal, Eva A. van
4
Waiguny, Martin K. J.
4
An, Soontae
3
Cauberghe, Verolien
3
Chen, Huan
3
Dens, Nathalie
3
Hernandez, Monica D.
3
Herrewijn, Laura
3
Hoy, Mariea Grubbs
3
Mau, Gunnar
3
Nelson, Michelle R.
3
Poels, Karolien
3
Ponnet, Koen
3
Rozendaal, Esther
3
Vanwesenbeeck, Ini
3
Walrave, Michel
3
Auty, Susan
2
Burmann, Christoph
2
Cauberghe, Veroline
2
Dardis, Frank E.
2
Eastin, Matthew S.
2
Hang, Haiming
2
Hernández, Asunción
2
Huber, Frank
2
Hudders, Liselot
2
Hwang, Yongjin
2
Küster, Inés
2
Martí-Parreño, José
2
Minor, Michael
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
more ...
less ...
Published in...
All
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
2
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->