Bolton, Gary E.; Greiner, Ben; Ockenfels, Axel - 2009
Internet market trust mechanism. While all markets
require some minimum amount of trust (Akerlof, 1970), it is a particular … challenge for Internet
markets, where trading is typically anonymous, geographically dispersed, and executed sequentially.
To … incentivize trustworthiness, Internet markets commonly employ reputation-based „feedback
systems‟ that enable traders to publicly …