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~person:"Odekerken-Schröder, Gaby"
~type_genre:"Fallstudie"
~type_genre:"Graue Literatur"
~type_genre:"Übersichtsarbeit"
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Beziehungsmarketing
5
Relationship marketing
5
Theorie
4
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4
Consumer behaviour
3
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3
Automotive industry
1
Bank
1
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Belgium
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1
Customer retention
1
Einzelhandel
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Friseurhandwerk
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Gesundheitswesen
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Hairdressing industry
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Health care system
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Kundenbindung
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Market segmentation
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Odekerken-Schröder, Gaby
Homburg, Christian
28
Van den Poel, Dirk
25
Bauer, Hans H.
19
Bruhn, Manfred
12
Huber, Frank
12
Piller, Frank T.
12
Wiedmann, Klaus-Peter
12
Weerth, Carsten
9
Hammerschmidt, Maik
8
Krafft, Manfred
7
Meffert, Heribert
7
Murphy, Brian B.
7
Vollhardt, Kai
7
Bayón, Tomás
6
Leimstoll, Uwe
6
Levy, Daniel C.
6
Mattmüller, Roland
6
Reichwald, Ralf
6
Smith, Alan D.
6
Spiller, Achim
6
Young, Andrew T.
6
Elhauge, Einer
5
Fürst, Andreas
5
Helmig, Bernd
5
Hollensen, Svend
5
Kreutzer, Ralf T.
5
Maguiness, Paul
5
Neslin, Scott A.
5
Netzer, Oded
5
Nufer, Gerd
5
Pescott, Chris
5
Strandvik, Tore
5
Sudhir, K.
5
Wangenheim, Florian von
5
Zaugg, Alexandra Daniela
5
Aflaki, Sam
4
Alioski, Adrian
4
Ascarza, Eva
4
Baecke, Philippe
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Maastricht Research School of Economics of Technology and Organizations
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Research memorandum / METEOR
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Research memorandum / METEOR, Universiteit Maastricht, Faculty of Economics and Business Administration
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ECONIS (ZBW)
5
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1
Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby
;
Ouwersloot, Hans
;
Lemmink, Jos
; …
-
2002
Persistent link: https://www.econbiz.de/10001780781
Saved in:
2
Investments in consumer relationships : a critical reassessment and model extension
De Wulf, Kristof
;
Odekerken-Schröder, Gaby
;
Van …
-
2002
Persistent link: https://www.econbiz.de/10001780782
Saved in:
3
The psychology behind commitment and loyalty : an empirical study in a bank setting
Bloemer, Johanna M.
;
Odekerken-Schröder, Gaby
; …
-
2002
Persistent link: https://www.econbiz.de/10001780785
Saved in:
4
The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.
;
Odekerken-Schröder, Gaby
; …
-
2002
Persistent link: https://www.econbiz.de/10001780786
Saved in:
5
Constraints and dedication as drivers for relationship commitment : an empirical study in a health-care context
Odekerken-Schröder, Gaby
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001781964
Saved in:
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