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~person:"Oelsnitz, Dietrich von der"
~person:"Wirtz, Bernd W."
~type_genre:"Einführung"
~type_genre:"Rezension"
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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[Rezension von: Wirtz, Bernd W., Medien- und Internetmanagement]
Fritz, Wolfgang
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
55
(
2003
)
8
,
pp. 850-852
Persistent link: https://www.econbiz.de/10001845938
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Marketing : Elemente marktorientierter Unternehmensführung
Fritz, Wolfgang
;
Oelsnitz, Dietrich von der
-
1996
Persistent link: https://www.econbiz.de/10000587633
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