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~person:"Okazaki, Shintaro"
~person:"Terpstra, Vern"
~person:"Zentes, Joachim"
~subject:"Werbung"
~type_genre:"Sammelwerk"
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Okazaki, Shintaro
Terpstra, Vern
Zentes, Joachim
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Handbook of research on international advertising
Okazaki, Shintaro
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009512890
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Handbook of research on international advertising
Okazaki, Shintaro
(
ed.
)
-
2012
. -- ‘An excellent book for
international
marketing
scholars and advertising executives that focuses on the complexity of …
Persistent link: https://www.econbiz.de/10011851981
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