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~person:"Oliveira-Castro, Jorge M."
~subject:"Markentransfer"
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Markentransfer
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Oliveira-Castro, Jorge M.
Chang, Shing Wan
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Consumer behavior analysis : (a) rational approach to consumer choice
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Substitutability and independence : matching analysis of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 97-112)
.
2013
Persistent link: https://www.econbiz.de/10009740401
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