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~person:"Olsen, G. Douglas"
~person:"Reid, Leonard N."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Print advertising
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Printwerbung
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Advertising effects
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Werbewirkung
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Advertising
3
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3
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2
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1985-2004
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Olsen, G. Douglas
Reid, Leonard N.
McQuarrie, Edward F.
3
Dewenter, Ralf
2
Gieseking, Thomas
2
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2
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Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
2
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
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