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~person:"Olsen, G. Douglas"
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Olsen, G. Douglas
Reid, Leonard N.
Kaiser, Ulrich
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ECONIS (ZBW)
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1
The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun
;
Reid, Leonard N.
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
Saved in:
2
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
3
Print advertising : white space
Olsen, G. Douglas
;
Pracejus, John W.
;
O'Guinn, Thomas C.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 855-860
Persistent link: https://www.econbiz.de/10009552436
Saved in:
4
Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Nyilasy, Gergely
;
King, Karen Whitehill
;
Reid, Leonard N.
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 167-181
Persistent link: https://www.econbiz.de/10009126983
Saved in:
5
Advertiser pressure and the personal ethical norms of newspaper editors and ad directors
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 538-551
Persistent link: https://www.econbiz.de/10009383684
Saved in:
6
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Saved in:
7
The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004
Hennink-Kaminski, Heidi
;
Reid, Leonard N.
;
King, Karen …
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008822601
Saved in:
8
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Saved in:
9
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
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