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~person:"Olson, Jerry C."
~source:"usbk"
~subject:"Marketingstrategie"
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Marketingstrategie
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Consumer behavior
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Olson, Jerry C.
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Consumer behaviour and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
;
Grunert, Klaus G.
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1999
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European ed.
Persistent link: https://www.econbiz.de/10004139505
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Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
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1993
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3. ed.
Persistent link: https://www.econbiz.de/10004191963
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