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~person:"Orth, Ulrich R."
~subject:"Advertising effects"
~subject:"Personality psychology"
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Advertising effects
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Orth, Ulrich R.
Septianto, Felix
18
Dufwenberg, Martin
9
Battigalli, Pierpaolo
8
Gierl, Heribert
8
Phau, Ian
7
Wen, Taylor Jing
7
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7
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Morris, Jon D.
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Sar, Sela
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Siddiqui, Danish Ahmed
5
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5
Wu, Linwan
5
Arnold, Rolf
4
Bandyopadhyay, Argho
4
Coleman, Nicole Verrochi
4
Dewitte, Siegfried
4
Gröppel-Klein, Andrea
4
Kemp, Elyria
4
Kidwell, Blair
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Lindebaum, Dirk
4
Marchegiani, Christopher
4
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Stephen, Andrew T.
4
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4
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3
Antonetti, Paolo
3
Ashkanasy, Neal M.
3
Badgaiyan, Anant Jyoti
3
Bae, Mikyeung
3
Cardon, Melissa S.
3
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European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Wein und Tourismus : Faktoren emotionaler Konsumentenbindung
Stöckl, Albert
-
2015
Persistent link: https://www.econbiz.de/10011345094
Saved in:
2
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
3
Nostalgic brands as mood boosters
Orth, Ulrich R.
;
Gal, Steffi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 666-679
Persistent link: https://www.econbiz.de/10009576044
Saved in:
4
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.
;
Limon, Yonca
;
Rose, Gregory
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
Saved in:
5
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
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