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~person:"Orth, Ulrich R."
~subject:"Informationsverarbeitung"
~subject:"Metaphors"
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Journal of retailing and consumer services
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Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 195-203
Persistent link: https://www.econbiz.de/10011729841
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2
Einfluss von Design- und Betrachtermerkmalen auf die Wahrnehmung von Verpackungen
Lupold, Isabel
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009240951
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