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~person:"Ozturkcan, Selcen"
~subject:"International competition"
~subject:"Leistungsbündel"
~type_genre:"Fallstudie"
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International competition
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Diageo PLC
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Strategic marketing cases in emerging markets
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Diageo in Turkey : the lion's milk versus global spirits
Tuncalp, Deniz
;
Ozturkcan, Selcen
- In:
Strategic marketing cases in emerging markets
,
(pp. 47-60)
.
2017
Persistent link: https://www.econbiz.de/10011667537
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