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~person:"Pérez, Andrea"
~type_genre:"Article in journal"
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Search: subject_exact:"Fairer Handel"
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Consumer behaviour
3
Fair trade
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Fairer Handel
3
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Brand management
2
Markenführung
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fair trade
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Brand image
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Knowledge management
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attitudes
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brand
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brand equity
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buying intentions
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ethics
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Article in journal
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Pérez, Andrea
Becchetti, Leonardo
12
Huybrechts, Benjamin
10
Doherty, Bob
9
Child, Curtis
5
Bezençon, Valéry
4
Davenport, Eileen
4
Davies, Iain A.
4
Nicholls, Alex
4
Nunn, Nathan
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Reed, Darryl
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Reinecke, Juliane
4
Samuel, Anthony
4
Balderjahn, Ingo
3
Bennett, Elizabeth A.
3
Bissinger, Katharina
3
Blili, Samir
3
Carimentrand, Aurélie
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Clarke, Daniel Wade
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Conzo, Pierluigi
3
Dietz, Thomas
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Doran, Caroline Josephine
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Dragusanu, Raluca
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Fridell, Gavin
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Garcia de los Salmones Sanchez, Maria del Mar
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Gibbon, Jane
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Grabs, Janina
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Hu, Wuyang
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Liu, Yun
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Maertens, Miet
3
Parvathi, Priyanka
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Peattie, Kenneth J.
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Peyer, Mathias
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Qaim, Matin
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Steinrücken, Torsten
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Valkila, Joni
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Waibel, Hermann
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Ansari, Shaz
2
Arnould, Eric J.
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Audebrand, Luc K.
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Journal of nonprofit & public sector marketing
1
Journal of strategic marketing
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Nonprofit and voluntary sector quarterly
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ECONIS (ZBW)
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The role of brand utilities : application to buying intention of fair trade products
Garcia de los Salmones Sanchez, Maria del Mar
;
Pérez, …
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10012202448
Saved in:
2
How do consumers face the decision to buy fair trade products? : a marketing approach
Pérez, Andrea
;
Garcia de los Salmones Sanchez, Maria …
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
5
,
pp. 1057-1080
Persistent link: https://www.econbiz.de/10011926025
Saved in:
3
Information and knowledge as antecedents of consumer attitudes and intentions to buy and recommend fair-trade products
Pérez, Andrea
;
Garcia de los Salmones Sanchez, Maria …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 111-133
Persistent link: https://www.econbiz.de/10011880036
Saved in:
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