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~person:"Paap, Richard"
~type_genre:"Arbeitspapier"
~type_genre:"Festschrift"
~type_genre:"Sammlung"
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Marketing management
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Marketingmanagement
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Consumer behaviour
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1989-1997
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Advertising effects
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Bayes-Statistik
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Economic dynamics
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Haushaltsstatistik
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Household survey
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Markenartikel
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Market share
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Marktanteil
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Price elasticity
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Sales promotion
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Paap, Richard
Sheth, Jagdish N.
21
Fritz, Wolfgang
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Albers, Sönke
7
Franses, Philip Hans
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Bruhn, Manfred
6
Bauer, Hans H.
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Kumar, V.
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Smith, N. Craig
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Varadarajan, Rajan
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Walters, David
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Ahlert, Dieter
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Boulding, William
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Chandon, Pierre
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Fok, Dennis
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Meffert, Heribert
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Ormrod, Robert P.
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Simon, Hermann
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Spiller, Achim
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Söderlund, Magnus
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Wind, Yoram
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Anderson, Kym
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Backhaus, Klaus
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Bartling, Björn
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Bultez, Alain V.
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Burmann, Christoph
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Christen, Markus
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Damania, Richard
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Eagle, Lynne C.
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Fehr, Ernst
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Gatignon, Hubert A.
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Gijsbrechts, Els
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Grönroos, Christian
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Gupta, Sunil
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Hultink, Erik J.
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Jackson, Lee Ann
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ECONIS (ZBW)
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
2
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Paap, Richard
; …
-
2005
Persistent link: https://www.econbiz.de/10003179697
Saved in:
3
A hierarchical bayes error correction model to explain dynamic effects of price changes
Fok, Dennis
;
Paap, Richard
;
Horváth, Csilla
;
Franses, …
-
2005
Persistent link: https://www.econbiz.de/10003088746
Saved in:
4
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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