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~person:"Paisarn Muneesawang"
~source:"econis"
~subject:"Information technology"
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Search: subject_exact:"Virtuelle Realität"
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Information technology
Digitalisierung
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Digitization
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Informationstechnik
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Virtual reality
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Virtuelle Realität
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AR adoption
1
Augmented reality
1
Business flexibility
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Digital marketing
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Digital technology
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E-commerce
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Electronic Commerce
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Flexibility
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Flexibilität
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Immersive marketing technology
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Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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KMU
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Market Economy
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Marketingmanagement
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Mixed reality
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Mobile communications
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Mobilkommunikation
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Paisarn Muneesawang
Darlin Apasrawirote
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Ferrer-Rosell, Berta
2
Idemudia, Efosa C.
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Kritcha Yawised
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Maneerut Chatrangsan
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Massimo, David
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Shostak, Arthur B.
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Journal of advances in management research : JAMR
1
Journal of entrepreneurship in emerging economies
1
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ECONIS (ZBW)
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Turning digital technology to immersive marketing strategy : a strategic perspective on flexibility, agility and adaptability for businesses
Kritcha Yawised
;
Darlin Apasrawirote
;
Maneerut Chatrangsan
- In:
Journal of entrepreneurship in emerging economies
16
(
2024
)
3
,
pp. 742-766
Persistent link: https://www.econbiz.de/10014525420
Saved in:
2
Travelling in the digital world : exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector
Kritcha Yawised
;
Darlin Apasrawirote
;
Maneerut Chatrangsan
- In:
Journal of advances in management research : JAMR
20
(
2023
)
4
,
pp. 599-622
Persistent link: https://www.econbiz.de/10014381002
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