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~person:"Palmatier, Robert W."
~subject:"Business-to-business marketing"
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Business-to-business marketing
Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
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relationship marketing
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Palmatier, Robert W.
Svensson, Göran
11
Kleinaltenkamp, Michael
10
Kowalkowski, Christian
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Terho, Harri
7
La Rocca, Antonella
6
Naudé, Peter
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Andersen, Poul Houman
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Casidy, Riza
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Grewal, Rajdeep
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Itani, Omar S.
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Keränen, Joona
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Kumar, V.
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Schmitz, Christian
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Schwepker, Charles H. <Jr.>
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Ulaga, Wolfgang
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Burton, Jamie
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Bush, Alan J.
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Gil Saura, Irene
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Good, Megan C.
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Jalkala, Anne
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Krafft, Manfred
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Nyadzayo, Munyaradzi W.
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Rodriguez, Michael
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Ulkuniemi, Pauliina
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Visentin, Marco
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Agnihotri, Raj
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Akrout, Houcine
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Barry, James M.
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Baxter, Roger
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Chatterjee, Sheshadri
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Evanschitzky, Heiner
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Graça, Sandra S.
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Guo, Chiquan
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Homburg, Christian
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Handbook of business-to-business marketing
1
Journal of marketing
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ECONIS (ZBW)
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Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
2
Relationship marketing
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Handbook of business-to-business marketing
,
(pp. 293-310)
.
2012
Persistent link: https://www.econbiz.de/10009500163
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