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~person:"Palmatier, Robert W."
~subject:"Customer satisfaction"
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Search: subject:"Relationship marketing"
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Customer satisfaction
Beziehungsmarketing
40
Relationship marketing
40
relationship marketing
9
Consumer behaviour
8
Konsumentenverhalten
8
Lieferantenmanagement
7
Marketing management
7
Marketingmanagement
7
Supplier relationship management
7
Firm performance
5
Unternehmenserfolg
5
Innovation
4
International marketing
4
Internationales Marketing
4
Kundenbindungsprogramm
4
Kundenmanagement
4
Loyalty program
4
Salespeople
4
Verkaufspersonal
4
Customer integration
3
Customer retention
3
Kundenbindung
3
Kundenintegration
3
Marketing theory
3
Marketingtheorie
3
Meta-Analyse
3
Meta-analysis
3
Organisationsstruktur
3
Theorie
3
Theory
3
Viral marketing
3
Virales Marketing
3
Austauschtheorie
2
B-to-B-Marketing
2
Brand image
2
Business network
2
Business-to-business marketing
2
Competitive advantage
2
Customer value
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Palmatier, Robert W.
Han, Heesup
32
Homburg, Christian
22
Mattila, Anna S.
20
Prentice, Catherine
19
Svensson, Göran
19
Gil Saura, Irene
15
Mittal, Vikas
14
Aksoy, Lerzan
13
Hyun, Sunghyup Sean
13
Usman, Osly
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Kim, Wansoo
12
Klaus, Philipp
12
Stock-Homburg, Ruth
12
Balaji, M. S.
11
Evanschitzky, Heiner
11
Gustafsson, Anders
11
Loureiro, Sandra Maria Correia
11
Quach, Sara
11
Rather, Raouf Ahmad
11
Wieseke, Jan
11
Bang, Nguyen
10
Barnes, Donald C.
10
Blut, Markus
10
Bruhn, Manfred
10
Keiningham, Timothy
10
Töpfer, Armin
10
Van Vaerenbergh, Yves
10
Casidy, Riza
9
Grégoire, Yany
9
Izogo, Ernest Emeka
9
Jang, Soocheong
9
Khan, Imran
9
Larivière, Bart
9
McColl-Kennedy, Janet R.
9
Park, Jungkun
9
Ringle, Christian M.
9
Roberts-Lombard, Mornay
9
Roschk, Holger
9
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Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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All
ECONIS (ZBW)
2
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Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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2
Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Henderson, Conor M.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
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