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~person:"Palmatier, Robert W."
~subject:"International marketing"
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Search: subject:"Relationship marketing"
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International marketing
Beziehungsmarketing
40
Relationship marketing
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relationship marketing
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Consumer behaviour
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Konsumentenverhalten
8
Lieferantenmanagement
7
Marketing management
7
Marketingmanagement
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Internationales Marketing
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Kundenbindungsprogramm
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Kundenmanagement
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Loyalty program
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Salespeople
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Customer integration
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Customer retention
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Kundenbindung
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Marketing theory
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Marketingtheorie
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Organisationsstruktur
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Viral marketing
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Virales Marketing
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B-to-B-Marketing
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Palmatier, Robert W.
Baxter, Roger
3
Hallén, Lars
3
Kumar, V.
3
Nijssen, E. J.
3
Oh, Han-Mo
3
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Journal of international marketing
3
Journal of marketing
1
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ECONIS (ZBW)
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
3
Understanding
relationship
marketing
and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
4
The role of culture in international
relationship
marketing
Samaha, Stephen A.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 78-98
Persistent link: https://www.econbiz.de/10010419897
Saved in:
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