//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Palmatier, Robert W."
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Beziehungsmarketing
40
Relationship marketing
40
Consumer behaviour
8
Konsumentenverhalten
8
relationship marketing
8
Lieferantenmanagement
7
Marketing management
7
Marketingmanagement
7
Supplier relationship management
7
Firm performance
5
Unternehmenserfolg
5
Innovation
4
International marketing
4
Internationales Marketing
4
Kundenbindungsprogramm
4
Kundenmanagement
4
Loyalty program
4
Salespeople
4
Verkaufspersonal
4
Customer integration
3
Customer retention
3
Kundenbindung
3
Kundenintegration
3
Marketing theory
3
Meta-Analyse
3
Meta-analysis
3
Organisationsstruktur
3
Theorie
3
Theory
3
Viral marketing
3
Virales Marketing
3
Austauschtheorie
2
B-to-B-Marketing
2
Brand image
2
Business network
2
Business-to-business marketing
2
Competitive advantage
2
Customer satisfaction
2
Customer value
2
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Palmatier, Robert W.
Sheth, Jagdish N.
11
Armstrong, Gary
9
Grönroos, Christian
8
Kotler, Philip
8
Kumar, V.
8
Vargo, Stephen L.
7
Verhoef, Peter C.
7
Lusch, Robert F.
6
Bruhn, Manfred
4
Gummerus, Johanna
4
Huber, Frank
4
Tadajewski, Mark
4
Albers, Sönke
3
Busser, James A.
3
Donkers, Bas
3
Herrmann, Andreas
3
Homburg, Christian
3
Krafft, Manfred
3
Neslin, Scott A.
3
Shulga, Lenna V.
3
Wübben, Markus
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Ballensiefen, Benjamin
2
Betts-Outland, Harriette
2
Brodie, Roderick J.
2
Buttle, Francis A.
2
Dai, Hua
2
Diehl, Saskia
2
Doorn, Jenny van
2
Feddersen, Christian
2
Frow, Pennie
2
Gierl, Heribert
2
Gummesson, Evert
2
Haase, Michaela
2
Hadwich, Karsten
2
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Review of the theoretical underpinnings of loyalty programs
Henderson, Conor M.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 256-276
Persistent link: https://www.econbiz.de/10009259722
Saved in:
2
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
3
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->