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~person:"Palmatier, Robert W."
~type_genre:"Collection of articles of several authors"
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Palmatier, Robert W.
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Handbook on customer centricity : strategies for building a customer-centric organization
Palmatier, Robert W.
(
ed.
);
Moorman, Christine
(
ed.
); …
-
2019
accompanied by reshaped relational strategies, such as
customer
loyalty
programs and marketing channel strategies that make …
Persistent link: https://www.econbiz.de/10012294439
Saved in:
2
Handbook on customer centricity : strategies for building a customer-centric organization
Palmatier, Robert W.
(
ed.
);
Moorman, Christine
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012056828
Saved in:
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