//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Palmatier, Robert W."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenorientierung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
40
Relationship marketing
40
Consumer behaviour
8
Konsumentenverhalten
8
relationship marketing
8
Lieferantenmanagement
7
Marketing management
7
Marketingmanagement
7
Supplier relationship management
7
Firm performance
5
Unternehmenserfolg
5
Innovation
4
International marketing
4
Internationales Marketing
4
Kundenbindungsprogramm
4
Kundenmanagement
4
Loyalty program
4
Salespeople
4
Verkaufspersonal
4
Customer integration
3
Customer retention
3
Kundenbindung
3
Kundenintegration
3
Marketing theory
3
Marketingtheorie
3
Meta-Analyse
3
Meta-analysis
3
Organisationsstruktur
3
Theorie
3
Theory
3
Viral marketing
3
Virales Marketing
3
Austauschtheorie
2
B-to-B-Marketing
2
Brand image
2
Business network
2
Business-to-business marketing
2
Competitive advantage
2
Customer satisfaction
2
Customer value
2
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
33
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
3
Sammelwerk
3
Handbook
2
Handbuch
2
Aufsatzsammlung
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
40
Author
All
Palmatier, Robert W.
Bruhn, Manfred
132
Homburg, Christian
130
Kumar, V.
79
Huber, Frank
58
Bauer, Hans H.
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Stauss, Bernd
51
Herrmann, Andreas
49
Piller, Frank T.
49
Krafft, Manfred
45
Hippner, Hajo
39
Mattila, Anna S.
38
Stock-Homburg, Ruth
38
Gil Saura, Irene
37
Reichwald, Ralf
37
Wiedmann, Klaus-Peter
37
Töpfer, Armin
35
Wilde, Klaus D.
35
Eggert, Andreas
33
Georgi, Dominik
33
Hadwich, Karsten
33
Smith, Alan D.
33
Belz, Christian
32
Helmke, Stefan
32
Thaichon, Park
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Matzler, Kurt
31
Mittal, Vikas
31
Prentice, Catherine
31
Evanschitzky, Heiner
30
Neslin, Scott A.
30
Schüller, Anne M.
30
Sheth, Jagdish N.
30
Svensson, Göran
30
Kleinaltenkamp, Michael
29
Loureiro, Sandra Maria Correia
29
more ...
less ...
Published in...
All
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Routledge studies in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The journal of personal selling & sales management : JPSSM
1
more ...
less ...
Source
All
ECONIS (ZBW)
40
Showing
21
-
30
of
40
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
22
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
23
Structural marketing : using organizational structure to achieve marketing objectives
Lee, Ju-Yeon
;
Kozlenkova, Irina V.
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 73-99
Persistent link: https://www.econbiz.de/10010489557
Saved in:
24
Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.
;
Miao, C. Fred
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
Saved in:
25
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
26
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
27
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
28
The role of culture in international relationship marketing
Samaha, Stephen A.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 78-98
Persistent link: https://www.econbiz.de/10010419897
Saved in:
29
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
30
Relationship marketing
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Handbook of business-to-business marketing
,
(pp. 293-310)
.
2012
Persistent link: https://www.econbiz.de/10009500163
Saved in:
First
Prev
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->