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~person:"Pandey, Neeraj"
~subject:"consumer behavior"
~subject:"literature review"
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consumer behavior
literature review
Bibliometrics
4
Bibliometrie
4
Kundenbindungsprogramm
2
Loyalty program
2
coupons
2
pricing
2
Consumer behaviour
1
Gesundheitskosten
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Rebate
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Sales promotion
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cost
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digital coupons
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healthcare
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innovation
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meta-analysis
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new product development
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Pandey, Neeraj
Baert, Stijn
7
Amez, Simon
5
Dabić, Marina
5
Ensslin, Sandra Rolim
5
Herath, Siriyama Kanthi
5
Ahmed, Shamsuddin
4
Blackman, Allen
4
Coughlan, Joseph
4
Forte, Rosa
4
Hundt, Carolin
4
Kraus, Sascha
4
Law, Chun Hung Roberts
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Murugesh, R.
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Pinkow, Felix
4
Pothen, Frank
4
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4
Tarí, Juan José
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Veenhoven, Ruut
4
Antony, Jiju
3
Bouncken, Ricarda B.
3
Chrisman, James J.
3
Cools, M.
3
Cudney, Elizabeth A.
3
De Boeck, Liesje
3
Devadasan, S. R.
3
Epperson, Raphael
3
Esposito, Mark
3
Glock, Christoph
3
Goyal, Sandeep
3
Guan, Jian
3
Gunasekaran, Angappa
3
Harry, Wes
3
Herstatt, Cornelius
3
Hochrein, Simon
3
Kim, Woocheol
3
Michiels, Anneleen
3
Moyano-Fuentes, José
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International journal of management practice : IJMP
1
International journal of product development : IJPD
1
Journal of promotion management : innovations in planning and applied research
1
Journal of revenue and pricing management
1
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ECONIS (ZBW)
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Redemption intention of coupons : a meta-analytical review and future directions
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 372-395
Persistent link: https://www.econbiz.de/10012179133
Saved in:
2
Five decades of research in healthcare pricing : future directions for academia and policymakers
Pandey, Neeraj
;
Raina, Abhinav
- In:
International journal of management practice : IJMP
12
(
2019
)
3
,
pp. 301-320
Persistent link: https://www.econbiz.de/10012105705
Saved in:
3
Four decades of new product development research : an integrative review
Pandey, Neeraj
;
Patwardhan, Avadhut Arun
;
Rao, Swarnima
- In:
International journal of product development : IJPD
23
(
2019
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012041714
Saved in:
4
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
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