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~person:"Panigyrakis, George G."
~subject:"Perception"
~subject:"USA"
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Perception
USA
Advertising effects
2
Print advertising
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Printwerbung
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Psychology of advertising
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Werbepsychologie
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1985-2012
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Advertising
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Color
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Panigyrakis, George G.
Depken, Craig A.
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Corporate communications : an international journal
1
Enhancing knowledge development in marketing ; Vol. 21
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ECONIS (ZBW)
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Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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2
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
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