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~person:"Pannenbäcker, Verena"
~subject:"Theory"
~type_genre:"Aufsatzsammlung"
~type_genre:"Graue Literatur"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Markenführung durch Brand Commitment im Call Center : eine Erweiterung des innengerichteten, identitätsbasierten Markenmanagements
Burmann, Christoph
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Pannenbäcker, Verena
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2008
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